Maker’s Mark Distillery
Maker’s Mark Distillery, nestled in the picturesque town of Loretto, Kentucky, is renowned for its commitment to crafting exceptional bourbon while honoring long-established traditions. The distillery was the brainchild of Bill Samuels Sr. who sought to create a handcrafted bourbon whiskey that would stand out from the competition. With a dedication to quality and a focus on small-batch production, Maker’s Mark quickly garnered a reputation for its distinctive taste and signature red wax seal.
They have always prioritized the principles of authenticity, craftsmanship, and family heritage. The company values the careful selection of ingredients, including locally sourced grains and pure limestone-filtered water from a nearby spring. Every step of the production process is carried out with meticulous attention to detail, ensuring the delivery of a consistently superior product.
Shared Values of Longboard and Maker's Mark Distillery
Expanding to Meet Growing Demand
In recent years, the distillery embarked on a significant expansion project to meet the growing demand they were generating. When designing the new addition, they had to consider the visitor experience, company history, production capacity, and sustainability. While the new distillery introduced modern features, great care was taken to ensure the preservation of the company’s traditional processes and iconic aesthetics.
This presented the architect (Morris Workshop Architects, pllc) with a unique challenge: to create a modern aesthetic that both stood out from its surroundings, while still fitting in. This would require the use of unique colors and products that would ultimately create a unique and stunning design.
Longboard's Role in the Project
Longboard was selected as the design assist partner of choice for this exciting project, entrusted with supplying the aluminum cladding in four dark-colored finishes: Dark Brown, Classic Bronze, Slate Grey, and Black. Collaborating closely with the architect, we meticulously crafted the configuration of the planks and expertly curated the color palette to manifest their vision.
As a building products manufacturer with our own in-house engineering and product design team, we offer various custom solutions ranging from custom aluminum extrusions, unique powder coating finishes, prefabrication, and more. custom detail for them using a riveted starter strip to achieve this look. For this project, we provided a custom detail – using a riveted starter strip to achieve this look.
Our 6” V-Groove planks are made of 100% aluminum and are thus 100% recyclable, they are also VOC and LBC Red List free, made using chrome-free pre-treatment, and are manufactured using hydroelectric power. The sustainability of our products aligned with the distillery’s environmental initiatives and helped bolster a great working relationship.
Exceptional Visitor Experience
Maker’s Mark Distillery’s commitment to providing an exceptional visitor experience extended to the new facility. The effort put in to ensure that the facility blended in with the surrounding buildings and history of the region doesn’t go unnoticed by guests. Our disciplined approach to powder coating, quality, and process control distinguishes us as an industry leading product manufacturer and we ensure that our premium products stay looking beautiful for many, many years. Visitors will continue to appreciate the modern yet traditional aesthetics of Maker’s Mark Distillery’s architecture for years to come.
The end result of our partnership with Maker’s Mark was a beautiful and modern facility that resembled the history of the area and the company. Longboard was able to help Maker’s Mark Distillery evolve their brand while still staying true to their heritage. The design and construction of their new facility successfully blended tradition and modernity, allowing for increased production capacity, improved efficiency, and an enhanced visitor experience. Maker’s Mark continues to thrive by upholding its core values and adapting to evolving consumer preferences, ensuring a bright and prosperous future for the company.