Brand Architecture Spotlight: Jollibee – Henderson, Las Vegas
Location: 10485 S Eastern Ave., Henderson, NV 89052
Project Type: Restaurant / National Brand
Color Used: Dark Fir & Dark Walnut (Soffit)
Product: Tongue & Groove Planks 6″ V-Groove
Awarded Subcontractor: TLC Roofing
Known around the world for its bright energy and welcoming character, Jollibee continues to expand its North American footprint with designs that reflect its dynamic brand personality while emphasizing longevity and regional relevance. The Henderson, Nevada location captures this balance perfectly, combining bold branding with timeless architectural detailing.
Completed in February 2021, this restaurant uses Longboard 6″ V-Groove planks in Dark Fir and Dark Walnut finishes across the soffits and exterior cladding. These deep, warm wood tones introduce a refined sense of texture and contrast to the building’s otherwise modern form, grounding the design in natural elegance. The combination of Dark Fir and Dark Walnut enhances depth and variation across the façade, creating a layered look that complements Jollibee’s vibrant red palette without overwhelming the color scheme.
Installed by TLC Roofing, the Longboard system offered the perfect mix of beauty and performance. Its non-combustible aluminum composition and finish provide the durability needed to withstand the hot, arid Nevada climate while maintaining a consistent, maintenance-free appearance. The tongue-and-groove profile also allows for clean lines and concealed fasteners, resulting in a polished finish that elevates the visual quality of the brand’s architectural identity.
Designing for the Long Run
“Longboard aligns well with this approach — our products and finishes are designed for a long service life, supporting sustainable construction practices,” explains Jason Haveruk, Product Manager at Longboard. “Beyond durability, aluminum is infinitely recyclable, and our production is powered by a hydroelectric grid, further minimizing environmental impact.”
“At Longboard, simplicity is one of our core values—and it guides every stage of what we do,” Haveruk continues. “Our products are designed, manufactured, and installed with this principle in mind. We believe in true partnership, supporting every phase of a project—from design development and product takeoff to ordering, installation, and completion—while keeping simplicity at the heart of each step.”
Brand Identity Meets Regional Character
What makes this project particularly noteworthy is how effectively it bridges brand identity and architectural sophistication. For a global franchise, consistency and visual storytelling are essential, and Longboard’s material versatility allows designers to achieve a recognizable, high-end look across multiple locations without sacrificing regional adaptation. In Henderson, the warm woodgrain tones deliver a sense of familiarity and comfort, resonating with the local landscape while reinforcing Jollibee’s welcoming spirit.
The Dark Fir and Dark Walnut finishes work in harmony to create visual interest while maintaining the cohesive brand language Jollibee has become known for worldwide. The result is a building that feels both unmistakably Jollibee and perfectly suited to its Nevada setting—a testament to thoughtful material selection and design execution.
As national brands continue to evolve their physical spaces to reflect both experience and expression, the Jollibee Henderson project stands as a prime example of how design and material innovation can come together to create something truly enduring. With Longboard, franchises can achieve a modern, cohesive brand language that performs as beautifully as it looks, one façade at a time.
About Longboard Architectural Products
Longboard Architectural Products is committed to inspiring the design and construction community with innovative architectural solutions that breathe life into their projects. Our diverse range of aluminum products, spanning from cladding systems to architectural screens and beyond, serves both interior and exterior applications.
We prioritize innovation, quality, and sustainability, ensuring that each product is aesthetically pleasing, environmentally responsible, and durable.
