Case Studies
Hospitality
Commercial
In 2017, Zips Car Wash, a leading car wash chain in the USA, underwent an extensive and impressive rebrand and expansion. They embarked on a complete redesign and rebrand initiative to enhance its market presence and operational efficiency. A major requirement for the design of the new facilities was that they be easy and quick to build. They needed building products that could be used across the country, comply with a multitude of different regulations, and be easy to install.
Zips Car Wash’s rebranding project involved a comprehensive overhaul of its existing facilities to create a more modern, efficient, and customer-friendly environment. The primary goals were to streamline operations, improve customer experience, and create a visually appealing aesthetic that stands out in the competitive car wash market. Key aspects of the renovation and redesign included modernized infrastructure, updating car wash technology to the latest standards, and ensuring faster and more efficient service. The layout was redesigned to optimize the flow of vehicles through the car wash process, reducing wait times and increasing throughput.
A crucial element of Zips Car Wash’s rebrand was to establish a strong, easily recognizable brand identity. New signage was designed to be highly visible and distinctive, making it easy for customers to identify Zips locations.
Education
Limited access and visibility for the public, students, and researchers
Poor environmental conditions and security for the artwork
High costs and risks of transporting and handling the artwork
Healthcare
Children’s hospitals are unique spaces where healing and comfort are paramount. The use of color in healthcare environments is more than just an aesthetic, it has profound psychological and physiological impacts. Colors can influence mood, behavior, and even physical healing. On the exterior of the hospital, vibrant hues are strategically used to create a cheerful and calming atmosphere. Bright colors like blue, green, and yellow are known to have various effects. Blue can soothe and reduce anxiety, green is associated with tranquility and balance, and yellow is stimulating and uplifting. These colors are not just randomly chosen but are carefully curated and aimed at reducing stress and making the hospital environment less intimidating for children.
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